Rasti Shroff

Rasti Shroff

Director Sales at TechReset

Rasti has been a results-driven, hands-on leader with ‘25 plus years’ of successfully driving business for organizations, operating in fast-paced competitive environments: IT/ Office Automation / Mobile Devices & CE with distributors & vendors of repute in the Middle East, Africa, India and Now North America.

His deep understanding of the ‘key drivers’ for profitably, increasing sales in markets, developed from a ‘twin perspective’ gained by operating on both sides: the vendor end & the distributor end. Deft at ‘getting’ them to operate as being ‘on the same team’ with common goals & objectives.

Proven adaptability for managing domestic and foreign markets, wide brand and product portfolio experience; across many verticals: Large Format retail; e-Commerce, wholesale & independent retail; Re-exports, B2B and institutional sales segments.
He has been a great help formulate ‘winning strategies’, policies & structures for the TechReset Team.
Apart from being the business person, he is also known well for his passion for Cars and Bikes.